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Losing Your Identity As You Grow Larger? How To Shape Your Brand Essence.

Wednesday, September 2nd, 2009

Does this dilemma sound familiar to you? I just spoke with a prospective client whose business has more than quadrupled in recent years, and even the leadership and staff are confused as to what the business stands for. Funny thing, while leaders are sometimes able to keep the mission and identity of their companies strong […]