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Do Boomers Really Embrace Social Media?

Wednesday, October 28th, 2009

Saw an interesting article today from an author who is skeptical about whether Boomers are embracing social media as much as the buzz would have you believe. The author argues that 1. while Boomers are embracing Facebook in increasing numbers, overall the penetration is still very small compared to younger consumers 13% for over 45 […]