Comments for Gandolf's Marketing Magic http://www.gandolfsmarketingmagic.com Medical Marketing, Internet Marketing and Other Fun Stuff Mon, 26 Dec 2011 21:45:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Why Doctor Marketing Budgets Are Sometimes Larger Than Hospital Marketing Budgets by Jamesm90 http://www.gandolfsmarketingmagic.com/2011/12/21/doctor-marketing/comment-page-1/#comment-50 Jamesm90 Mon, 26 Dec 2011 21:45:13 +0000 http://www.gandolfsmarketingmagic.com/?p=461#comment-50 I'm finding the hardest thing is calculating the ROI. I am not as concerned with the "I" as the "R" and how to calculate or even estimate it. I keep hearing from those who have been around a while that the "good ones" don't need to advertise as their will speak for it self and the patients will just come. For some that seems to be the case. I've also heard from some that the less skillful practitioners compensate for less than stellar results with larger marketing budgets. I've also seen a few that fit that description. I’m finding the hardest thing is calculating the ROI. I am not as concerned with the “I” as the “R” and how to calculate or even estimate it. I keep hearing from those who have been around a while that the “good ones” don’t need to advertise as their will speak for it self and the patients will just come. For some that seems to be the case. I’ve also heard from some that the less skillful practitioners compensate for less than stellar results with larger marketing budgets. I’ve also seen a few that fit that description.

]]> Comment on The First Step To Dealing With Our “New Normal” Is Acceptance by Physician Marketing: Can your patients afford the care they need? How to tell, and how to help. | Medical Marketing Blog http://www.gandolfsmarketingmagic.com/2011/09/30/newnormalmarketing/comment-page-1/#comment-47 Physician Marketing: Can your patients afford the care they need? How to tell, and how to help. | Medical Marketing Blog Mon, 21 Nov 2011 04:20:51 +0000 http://www.gandolfsmarketingmagic.com/?p=416#comment-47 [...] it’s dawning on all of us that the current recession is now the “new normal.” Economic growth is low, unemployment remains high, and 30 percent of homeowners owe more on [...] [...] it’s dawning on all of us that the current recession is now the “new normal.” Economic growth is low, unemployment remains high, and 30 percent of homeowners owe more on [...]

]]> Comment on The First Step To Dealing With Our “New Normal” Is Acceptance by Medical Practice Marketing: Is Walmart Jumping Into the Primary Care Gap or Not? | Medical Marketing Blog http://www.gandolfsmarketingmagic.com/2011/09/30/newnormalmarketing/comment-page-1/#comment-46 Medical Practice Marketing: Is Walmart Jumping Into the Primary Care Gap or Not? | Medical Marketing Blog Fri, 18 Nov 2011 04:09:49 +0000 http://www.gandolfsmarketingmagic.com/?p=416#comment-46 [...] change. And one of the biggest change elements is the nation’s gloomy economic climate, and the resulting “new normal” constraints on retail and healthcare spending by [...] [...] change. And one of the biggest change elements is the nation’s gloomy economic climate, and the resulting “new normal” constraints on retail and healthcare spending by [...]

]]> Comment on Do Boomers Really Embrace Social Media? by Internet TV Black Friday http://www.gandolfsmarketingmagic.com/2009/10/28/do-boomers-really-embrace-social-media/comment-page-1/#comment-45 Internet TV Black Friday Sat, 12 Nov 2011 07:31:03 +0000 http://www.gandolfsmarketingmagic.com/2009/10/28/do-boomers-really-embrace-social-media/#comment-45 <strong>Internet TV Black Friday...</strong> I am ipressed from the high quality of information on this blog. There is a a great deal of very good assets the following. Should you be probably in to Internet TV Black Friday Sales,than by every means can be found in and look our stuff. I know I wil... Internet TV Black Friday…

I am ipressed from the high quality of information on this blog. There is a a great deal of very good assets the following. Should you be probably in to Internet TV Black Friday Sales,than by every means can be found in and look our stuff. I know I wil…

]]> Comment on The First Step To Dealing With Our “New Normal” Is Acceptance by Hospital Marketing Severely Challenged by Staff Layoff Trend | Medical Marketing Blog http://www.gandolfsmarketingmagic.com/2011/09/30/newnormalmarketing/comment-page-1/#comment-44 Hospital Marketing Severely Challenged by Staff Layoff Trend | Medical Marketing Blog Wed, 26 Oct 2011 04:49:21 +0000 http://www.gandolfsmarketingmagic.com/?p=416#comment-44 [...] one look ahead, you’ll want to read Stewart’s insightful post about The First Step To Dealing With Our “New Normal” Is Acceptance. Further, the American Hospital Association (AHA) forecasts that hospitals would lose $41 billion [...] [...] one look ahead, you’ll want to read Stewart’s insightful post about The First Step To Dealing With Our “New Normal” Is Acceptance. Further, the American Hospital Association (AHA) forecasts that hospitals would lose $41 billion [...]

]]> Comment on The First Step To Dealing With Our “New Normal” Is Acceptance by Recession: Still a Stinging, Lingering Sore Spot for Doctors and Hospitals | Medical Marketing Blog http://www.gandolfsmarketingmagic.com/2011/09/30/newnormalmarketing/comment-page-1/#comment-43 Recession: Still a Stinging, Lingering Sore Spot for Doctors and Hospitals | Medical Marketing Blog Wed, 19 Oct 2011 01:22:34 +0000 http://www.gandolfsmarketingmagic.com/?p=416#comment-43 [...] recalled Stewart Gandolf’s insightful post, The First Step To Dealing With Our “New Normal” Is Acceptance, where he wrote recently: “To this day, I cannot think of a single client who has told us he or [...] [...] recalled Stewart Gandolf’s insightful post, The First Step To Dealing With Our “New Normal” Is Acceptance, where he wrote recently: “To this day, I cannot think of a single client who has told us he or [...]

]]> Comment on The First Step To Dealing With Our “New Normal” Is Acceptance by Thought-Provoking Questions for Medical Practice Marketing in Disturbing Economic Times | Medical Marketing Blog http://www.gandolfsmarketingmagic.com/2011/09/30/newnormalmarketing/comment-page-1/#comment-36 Thought-Provoking Questions for Medical Practice Marketing in Disturbing Economic Times | Medical Marketing Blog Tue, 04 Oct 2011 04:56:11 +0000 http://www.gandolfsmarketingmagic.com/?p=416#comment-36 [...] There’s another timely and thought-provoking post by Stewart over at his blog, Gandolf’s Marketing Magic, titled The First Step To Dealing With Our “New Normal” Is Acceptance. [...] [...] There’s another timely and thought-provoking post by Stewart over at his blog, Gandolf’s Marketing Magic, titled The First Step To Dealing With Our “New Normal” Is Acceptance. [...]

]]> Comment on Is It True That 0nly “Bad Doctors” Market? by Jamesm90 http://www.gandolfsmarketingmagic.com/2011/07/31/is-it-true-that-0nly-bad-doctors-market/comment-page-1/#comment-35 Jamesm90 Wed, 31 Aug 2011 03:59:09 +0000 http://www.gandolfsmarketingmagic.com/?p=385#comment-35 I'm starting to see the wrong kind of marketing more and more in medicine. In my opinion it should me more about brand, education and offerings and less about discounts and groupon. I’m starting to see the wrong kind of marketing more and more in medicine. In my opinion it should me more about brand, education and offerings and less about discounts and groupon.

]]> Comment on Shrugging Off Unhappy Customers Can Be Hazardous – Just Ask United Airlines by Stewart Gandolf http://www.gandolfsmarketingmagic.com/2011/03/31/unhappy-patient/comment-page-1/#comment-32 Stewart Gandolf Tue, 12 Apr 2011 01:07:59 +0000 http://www.gandolfsmarketingmagic.com/?p=283#comment-32 As an addendum, United Airlines just scored #1 as "meanest airline" http://travel.yahoo.com/p-interests-38962879 As an addendum, United Airlines just scored #1 as “meanest airline” http://travel.yahoo.com/p-interests-38962879

]]> Comment on Shrugging Off Unhappy Customers Can Be Hazardous – Just Ask United Airlines by A Broken Guitar, Unhappy Musician, Indifferent Airline and Viral Video. The Imperfect Customer Service Storm. | Medical Marketing Blog http://www.gandolfsmarketingmagic.com/2011/03/31/unhappy-patient/comment-page-1/#comment-31 A Broken Guitar, Unhappy Musician, Indifferent Airline and Viral Video. The Imperfect Customer Service Storm. | Medical Marketing Blog Fri, 08 Apr 2011 04:36:53 +0000 http://www.gandolfsmarketingmagic.com/?p=283#comment-31 [...] As a quick disclosure, it’s interesting—but generally unimportant—to know that Stewart is a musician and he plays the guitar. Although he may have a kindred affinity with the subject matter, there really is an important healthcare marketing and public relations message in his post titled Shrugging Off Unhappy Customers Can Be Hazardous – Just Ask United Airlines. [...] [...] As a quick disclosure, it’s interesting—but generally unimportant—to know that Stewart is a musician and he plays the guitar. Although he may have a kindred affinity with the subject matter, there really is an important healthcare marketing and public relations message in his post titled Shrugging Off Unhappy Customers Can Be Hazardous – Just Ask United Airlines. [...]

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