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The Mayo Clinic: A Social Media Powerhouse

Friday, March 5th, 2010

Few providers worldwide enjoy the stellar reputation that Mayo Clinic has established.
What’s more, Mayo is plenty busy, and it certainly doesn’t NEED patients.
Therefore, you’d probably expect Mayo to be extremely conservative in its approach to marketing and publicity, especially with regards to high risk social media like Facebook, Twitter, YouTube and blogs.
Well, you’d be wrong. [...]

Young Professional Standing on the Street With a Sign – Looking for Job

Tuesday, February 23rd, 2010

Of course the economy is improving. That’s why this guy is standing on the street with a sign http://work.freedomblogging.com/.

Facebook for Medical Practices and Hospitals

Monday, February 22nd, 2010

I will write more in depth on the topic of Facebook for providers, but for now some of my quick answers may surprise you.
1. Not everyone should try to have a Facebook Page – even though almost every marketer on the planet says they should
2. Don’t do it if you are solely doing it because [...]

Angry Hospital Residents Take Dispute Online, Questioning Care At Their Facility

Wednesday, February 17th, 2010

There’s nowhere to hide in these days of social media.
Based upon this article http://bit.ly/75uT0i, and the referenced website http://www.examinebarnabas.org/about/, it sounds like this is an inner city Medicaid hospital. Big surprise here, the place sounds like a patient factory, rather than a place for care.
In the old days, bored, indifferent hospital staffs were routine, but [...]

Healthcare Marketing Video and the Web

Thursday, February 11th, 2010

We are going to do a series of articles about video and the web soon, but in the meantime, this basic article is good. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100211/FREE/100219986/1085/FREE

Hope this isn’t your patient

Thursday, February 11th, 2010

This email joke was just forwarded to me. It is both funny and a sad commentary on how patients view our health care system.
A sweet grandmother telephoned St. Anywhere Hospital. She timidly asked, “Is it possible to speak to someone who can tell me how a patient is doing?”
The operator said, “I’ll be glad to [...]

Here is an interview about our success with this blog…

Friday, January 29th, 2010

http://bit.ly/bNJ1iD

How to protect your privacy on Facebook – and why

Tuesday, January 26th, 2010

I’ll write in the future about how to use Facebook for business, but in the meantime, I want to share a great article about privacy settings that a good friend forwarded to me.
January 20, 2010
The 3 Facebook Settings Every User Should Check Now
By SARAH PEREZ of ReadWriteWeb

How to avoid the 7 Deadly Sins of Medical Marketing.

Wednesday, December 16th, 2009

How can you avoid the most common and expensive healthcare marketing mistakes?
Download and read the free white paper, “The 7 Deadly Sins of Healthcare Marketing.” (link below)
It contains the medical marketing mistakes that my partner and I have observed time and again while working with thousands of doctors and other healthcare clients.
So far over 10,000 [...]

“7 Mistakes Doctors Make When Trying to Attract New Patients From The Internet.”

Wednesday, November 18th, 2009

I presented a webinar yesterday for Henry Schein Medical customers about how to attract more patients from the Internet. We’ve since decided to make the recording available for free, for a limited time.
While it was created for providers, the concepts apply to all kinds of businesses.
To register to see it, go here Medical Internet Marketing [...]

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