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« Previous Entries Next Entries »New Instructional Video Series About Creating Healthcare Videos
Wednesday, February 16th, 2011TweetThe use of video in healthcare marketing is exploding these days for two reasons. First, production is getting easier and costs are declining. Second, doctors, hospitals and healthcare corporations want to post video on their websites, in their social media efforts and in their general marketing programs. As a result, my firm created a 6-part [...]
Where Can You Find a Retail “Boost” to Your Bottom Line?
Monday, January 31st, 2011TweetIn case you haven’t noticed, many healthcare services are now on the fast track toward “retailization.” For example, within the past two weeks I have seen flu shots sold at the airport, the upscale gym I frequent, and also my mother’s Walgreens pharmacy. Of these new-kid-on-the-block flu shot providers, Walgreens was the most sophisticated. They [...]
List your blog with BlogCatalog
Tuesday, December 21st, 2010TweetBlog Catalog <a href=”http://www.blogcatalog.com”>BlogCatalog</a>
New Health Care Marketing Blog
Thursday, December 16th, 2010TweetJust a quick note: my healthcare advertising agency has been publishing a new blog for the past several months. The Healthcare Marketing Exchange is different from this blog in that many of my colleagues also write for it, it is much more frequent (up to 5 times a week) and it is more “news based.” [...]
Don’t Send Your Physician Liaison Into Battle Unarmed
Monday, November 29th, 2010TweetI just got off the phone with one of our loyal readers, who is both very smart and brand new at her job as a physician liaison. Due to confidentiality reasons I can’t tell you her real name, so let’s just call her Amy. In case you aren’t familiar with the term, physician liaisons – [...]
Healthcare Marketing Costs Time or Money. (Or both.) You Choose.
Thursday, September 23rd, 2010TweetI am flying home from the Society for Healthcare Strategy and Market Development (SHSMD) conference as I write this, and one of the many conversations I had in Chicago is particularly relevant to our readers. This particular hospital’s Director of Marketing has spent a lot of money on branding this year, with virtually no impact [...]
Photo-Pug Creative Idea For Kodak’s Blog
Thursday, June 17th, 2010TweetListening to a webinar today and one of the presenters is Jennifer Cisney, head of social media for Kodak. She shared an anecdote of one way she got creative with her blog, and put a camera on her pub to get a “dog’s eye” view of the world. It turns out the dog looks a [...]
About the public’s skepticism toward modern healthcare
Thursday, June 10th, 2010TweetHere is an excerpt from a book about public distrust in general, by Mark Lilla, The Tea Party Jacobins, New York Review of Books, May 27, 2010: But as the libertarian spirit has spread to other areas of our lives, along with distrust of elites generally, the damage has mounted. Take health care. Less than [...]
Savvy healthcare advertiser’s true confession
Wednesday, May 26th, 2010TweetQuick note – Just got an email from a client that absolutely is consistent with the spirit of my past two posts. I have taken out the specifics to keep it anonymous. “I talked with the President of a big competitor this week and he said on behalf of his company, ‘We don’t believe in [...]
Your Competitors Are Rooting for You to Stay on the Sidelines.
Friday, May 7th, 2010TweetI know competition is not a topic for polite conversation in health care, but I thought I would follow up my last blog post with a true story. Awhile back I was contacted by the leader of a large group who was alarmed about an aggressive new competitor who had appeared on the scene. Like [...]
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