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Why Doctor Marketing Budgets Are Sometimes Larger Than Hospital Marketing Budgets

Wednesday, December 21st, 2011

If you were to guess that hospitals always outspend private practices on marketing, you’d be wrong. While it’s true that most doctors spend very little on marketing, that is not always the case. Our healthcare marketing firm works with many kinds of clients including doctors, hospitals and corporations. In recent years, we have noticed a […]

Stupid Administrative Tricks That Drive Away Patients

Wednesday, November 30th, 2011

At a recent seminar, some of our attendees joined us in a rant about the pitiful customer service endemic at so many hospitals and practices. Some examples: 1. One surgeon shared a story about the time he “went home for Christmas,” but ended up accompanying his very ill and nervous mother to the ER. A […]

Marketing Lessons From My Favorite Neurobiology Professor

Tuesday, October 4th, 2011

As Associate Dean of Neurobiology at University of California, Irvine, my good friend Dr. Michael Leon knows a great deal about how the brain works. What’s more, he is as fascinated with marketing’s impact on human behavior as I am. After a long, fun conversation the other day about taking smart marketing risks, he sent […]

The First Step To Dealing With Our “New Normal” Is Acceptance

Friday, September 30th, 2011

Another recession is “unavoidable” according to an article today by Yahoo! Finance. Lakshman Achuthan, co-founder of the Economic Cycle Research Institute (ECRI) went on to elaborate, “You haven’t seen anything yet. It’s going to get a lot worse.” These comments are significant for two reasons: 1. the whole point of the ECRI is to identify […]

Playing High Stakes Poker is Easy. Winning is Hard.

Wednesday, August 31st, 2011

One of the analogies I shared with an audience earlier this week resonated with the crowd so well that I decided to share it in today’s blog post. (Those of you who know me personally or have seen me speak know I LOVE using analogies to simplify concepts.) First, the back story. After listening intently […]

Have Your Previous Marketing Failures Left You Too Afraid to Try Again?

Thursday, June 30th, 2011

I had a call today with a prospective client that followed a theme I have heard at least one hundred times before. Essentially, he and his colleagues said they have “been burned” with their previous marketing efforts and are now “gun shy.” He was understandably very reticent to do anything. He summarized, “I spent a […]

Medical Advertising Lessons From Daniel Boone

Saturday, May 7th, 2011

Let’s be honest, some doctors (and executives) areĀ  so risk averse that they are simply not cut out for external advertising. When we are worried about a potential client, we work extra hard to confirm if they have realistic expectations. Not everyone passes. As an extreme example, I once had someone ask for a guarantee […]

Insist On A Specialist – 7 Reasons to Choose a Medical Advertising Agency

Saturday, April 30th, 2011

Is the following story a case example of “marketing malpractice?” A few weeks ago I received an email from an employee of a “general” advertising agency that was either pitching or trying to hold on to a healthcare client. (For your sake, I hope the email wasn’t from your ad agency.) The people at this […]

Shrugging Off Unhappy Customers Can Be Hazardous – Just Ask United Airlines

Thursday, March 31st, 2011

I still remember the day early in my career when an “old hat” at the company I worked for pulled me aside and confided, “While other companies give lip service to customer service, we don’t even do that here.” Now, of course, that was an atrocious attitude, though he turned out to be correct. (I […]

Healthcare Marketing is a World of Specialists

Monday, February 28th, 2011

Are you setting up your marketing person (or department) to fail? Almost every day we hear from a frustrated provider-based marketer whose boss thinks she should be an expert at every imaginable marketing task. The problem is that marketing – just like medicine – is a world made up of specialists. For example, our firm […]

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