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« Previous EntriesPhoto-Pug Creative Idea For Kodak’s Blog
Thursday, June 17th, 2010Listening to a webinar today and one of the presenters is Jennifer Cisney, head of social media for Kodak. She shared an anecdote of one way she got creative with her blog, and put a camera on her pub to get a “dog’s eye” view of the world. It turns out the dog looks a [...]
About the public’s skepticism toward modern healthcare
Thursday, June 10th, 2010Here is an excerpt from a book about public distrust in general, by Mark Lilla, The Tea Party Jacobins, New York Review of Books, May 27, 2010:
But as the libertarian spirit has spread to other areas of our lives, along with distrust of elites generally, the damage has mounted. Take health care. [...]
Savvy healthcare advertiser’s true confession
Wednesday, May 26th, 2010Quick note – Just got an email from a client that absolutely is consistent with the spirit of my past two posts. I have taken out the specifics to keep it anonymous.
“I talked with the President of a big competitor this week and he said on behalf of his company, ‘We don’t believe in marketing.’ [...]
Your Competitors Are Rooting for You to Stay on the Sidelines.
Friday, May 7th, 2010I know competition is not a topic for polite conversation in health care, but I thought I would follow up my last blog post with a true story.
Awhile back I was contacted by the leader of a large group who was alarmed about an aggressive new competitor who had appeared on the scene. Like many [...]
Are Your Competitors Quietly “Cleaning Up” While You’re Not Marketing?
Friday, April 30th, 2010Just before my speech at a recent association meeting, I sat down for a cellophane-wrapped turkey sandwich at one of the countless circular tables inside the enormous exhibit hall. (Been there before?)
One of the attendees at my table noted my “speaker ribbon,” and asked about my topic. When I told him “marketing,” he reached into [...]
Share Great Articles on Twitter and Build Your Personal Bibliography
Friday, April 30th, 2010I have stumbled into a new use for Twitter that I like a lot, so I thought I would share it with you.
I read a LOT of articles from many sources in order to stay cutting edge.
Like many people, I Tweet the good ones on my business Twitter account (@MedicalMktg).
Because Twitter keeps a history of [...]
NY Times: In Health Bill, Obama Attacks Wealth Inequality
Thursday, March 25th, 2010I will be writing a lot about health care reform in the near future, but for now, I thought I would share a great article from the NY Times, “In Health Bill, Obama Attacks Wealth Inequality.”
Essentially, the article argues that “Beyond the health reform’s effect on the medical system, it is the [...]
Should YOU have a Facebook Fan Page?
Saturday, March 20th, 2010Ironically, on “The Brady Bunch,” Jan’s most famous quote stems from a scene where she felt jealous that her older sister was getting all the positive attention. “Marcia! Marcia! Marcia!”
These days, more than a few people are saying in exasperation, “Facebook! Facebook! Facebook!”
At the same time, lots healthcare professionals and doctors are very interested in [...]
Make things fun for people and they’ll do what you want more often
Tuesday, March 16th, 2010Liked this video and related site by Volkswagen. Practical application is, making things easy for consumers is critical, but making them fun can do even better. http://www.thefuntheory.com/piano-staircase
Mayo Clinic Interview Reveals Secrets to Social Media Success
Friday, March 12th, 2010To follow up my last post, Mayo Clinic: Social Media Powerhouse, I asked Lee Aase, Manager, Syndication and Social Media for an interview. Thankfully, he graciously accepted.
Here are some of the terrific secrets that Lee was willing to share with you, my readers.
Take Little Steps and Make Big Progress Over Time
I started by asking Lee [...]