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The Mayo Clinic: A Social Media Powerhouse

Friday, March 5th, 2010

Few providers worldwide enjoy the stellar reputation that Mayo Clinic has established.
What’s more, Mayo is plenty busy, and it certainly doesn’t NEED patients.
Therefore, you’d probably expect Mayo to be extremely conservative in its approach to marketing and publicity, especially with regards to high risk social media like Facebook, Twitter, YouTube and blogs.
Well, you’d be wrong. [...]

Are Doctors Duty-Bound to Embrace Social Media?

Monday, March 1st, 2010

I came across an intriguing blog post today entitled, “Are Physicians Obligated to Participate in Social Media?”
Now to be honest, my gut reaction was, “Oh great, another run-of-the-mill marketer thinks social media is for EVERYONE. Probably looking to drum up business from doctors. I wonder if he has ever MET any doctors.”
Thankfully I was wrong. [...]

Use Video To Build Relationships With Referring Doctors – Cheap

Wednesday, February 17th, 2010

I saw an article today about a hospital in Akron, OH, that does video webcasts. http://www.medcitynews.com/index.php/2009/12/interactive-media-helps-akron-childrens-hospital-get-out-the-message/
I expect to see more of efforts like these, because they are great exposure for hospitals.
However, there may be an even bigger benefit that no one is talking about yet – video webcasts are be a great, low cost way [...]

Speed dating pairs doctors and patients

Friday, February 12th, 2010

(Note: This post was updated on the evening of Feb 22.)
Saw an intriguing article from the AMA recently about a Texas Hospital who started a speed dating service between docs and patients.
I was so surprised they were able to get the doctors to go along with the idea (it must have felt unseemly to many [...]

Social media empowers consumers – including your patients

Thursday, February 4th, 2010

At the end of the movie Terminator, a Mexican boy says, “Viene la tormenta.”
Sarah Connor asks the gas station attendant what he means, and he explains, “There’s a storm coming.”
The fact that patients can leave comments about their doctors or health care organizations on rating sites has been talked about to death, and I’ve been [...]

Medical Marketing “On The Cheap” Can Be Hazardous To Your Health

Thursday, January 28th, 2010

I am as frugal as the next guy, but in competitive markets, doing things on the cheap is not only ill advised, it can be downright dangerous.
A doctor called us the other day, saying that he wants to expand into a new line of business, despite entrenched competition.  Now this a really nice guy who [...]

Have Providers Finally Given Up Passively Waiting For Recovery?

Saturday, January 16th, 2010

I am a partner in a medical advertising agency, and something very intriguing has happened for us during the first two weeks of this year….
Our inquiry rate from doctors, hospitals, manufacturers and other potential health care clients has tripled over what we are used to.
Now, we expect a small bump due to New Years resolutions, [...]

Springsteen on AARP Cover. Marketing to Boomers Now.

Monday, August 31st, 2009

I have been advising clients about the aging baby boom generation for years, but most thought it was something to consider for the future.
But, seeing Bruce Springsteen on the cover of AARP magazine should be a wake up call to all who want to attract Baby Boomers. “The times they are a changing.”
So what should [...]