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Medical Marketing

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Is It True That 0nly “Bad Doctors” Market?

Sunday, July 31st, 2011

The managing partner of a large, respected group called me recently to find out if my firm could help them answer a rising competitive threat and build volume for their associates. The trouble was, he was very guarded and hesitant. After a lot of coaxing, he finally blurted out the real reason behind his reservations. […]

When Experience Turns Into Complacency, Watch Out

Tuesday, August 17th, 2010

A few days ago I was traveling with my family, en route to South America. Having logged over 2 million miles (I am “Platinum for life” on American Airlines), I know my way around airports as much as George Clooney’s character Ryan Bingham in the movie, “Up In the Air.” Knowing that our gate was […]

Billionaire’s Advice: Take Perceived Risks – Not Actual Risks

Tuesday, August 3rd, 2010

I saw billionaire Wilbur Ross, Jr. on Charlie Rose tonight, and something he said struck me like a thunder bolt. He talked about how his holding company bought bankrupt Cleveland steelmaker LTV for cents on a dollar, and later sold it for billions in profits. He shared his secrets during the interview: “We’re in the […]

The Mayo Clinic: A Social Media Powerhouse

Friday, March 5th, 2010

Few providers worldwide enjoy the stellar reputation that Mayo Clinic has established. What’s more, Mayo is plenty busy, and it certainly doesn’t NEED patients. Therefore, you’d probably expect Mayo to be extremely conservative in its approach to marketing and publicity, especially with regards to high risk social media like Facebook, Twitter, YouTube and blogs. Well, […]

Are Doctors Duty-Bound to Embrace Social Media?

Monday, March 1st, 2010

I came across an intriguing blog post today entitled, “Are Physicians Obligated to Participate in Social Media?” Now to be honest, my gut reaction was, “Oh great, another run-of-the-mill marketer thinks social media is for EVERYONE. Probably looking to drum up business from doctors. I wonder if he has ever MET any doctors.” Thankfully I […]

Use Video To Build Relationships With Referring Doctors – Cheap

Wednesday, February 17th, 2010

I saw an article today about a hospital in Akron, OH, that does video webcasts. I expect to see more of efforts like these, because they are great exposure for hospitals. However, there may be an even bigger benefit that no one is talking about yet – video webcasts are be a great, low […]

Speed dating pairs doctors and patients

Friday, February 12th, 2010

(Note: This post was updated on the evening of Feb 22.) Saw an intriguing article from the AMA recently about a Texas Hospital who started a speed dating service between docs and patients. I was so surprised they were able to get the doctors to go along with the idea (it must have felt unseemly […]

Social media empowers consumers – including your patients

Thursday, February 4th, 2010

At the end of the movie Terminator, a Mexican boy says, “Viene la tormenta.” Sarah Connor asks the gas station attendant what he means, and he explains, “There’s a storm coming.” The fact that patients can leave comments about their doctors or health care organizations on rating sites has been talked about to death, and […]

Medical Marketing “On The Cheap” Can Be Hazardous To Your Health

Thursday, January 28th, 2010

I am as frugal as the next guy, but in competitive markets, doing things on the cheap is not only ill advised, it can be downright dangerous. A doctor called us the other day, saying that he wants to expand into a new line of business, despite entrenched competition.  Now this a really nice guy […]

Have Providers Finally Given Up Passively Waiting For Recovery?

Saturday, January 16th, 2010

I am a partner in a medical advertising agency, and something very intriguing has happened for us during the first two weeks of this year…. Our inquiry rate from doctors, hospitals, manufacturers and other potential health care clients has tripled over what we are used to. Now, we expect a small bump due to New […]

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