Internet Marketing
The Mayo Clinic: A Social Media Powerhouse
Friday, March 5th, 2010Few providers worldwide enjoy the stellar reputation that Mayo Clinic has established.
What’s more, Mayo is plenty busy, and it certainly doesn’t NEED patients.
Therefore, you’d probably expect Mayo to be extremely conservative in its approach to marketing and publicity, especially with regards to high risk social media like Facebook, Twitter, YouTube and blogs.
Well, you’d be wrong. [...]
Social media empowers consumers – including your patients
Thursday, February 4th, 2010At the end of the movie Terminator, a Mexican boy says, “Viene la tormenta.”
Sarah Connor asks the gas station attendant what he means, and he explains, “There’s a storm coming.”
The fact that patients can leave comments about their doctors or health care organizations on rating sites has been talked about to death, and I’ve been [...]