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Billionaire’s Advice: Take Perceived Risks – Not Actual Risks
Tuesday, August 3rd, 2010TweetI saw billionaire Wilbur Ross, Jr. on Charlie Rose tonight, and something he said struck me like a thunder bolt. He talked about how his holding company bought bankrupt Cleveland steelmaker LTV for cents on a dollar, and later sold it for billions in profits. He shared his secrets during the interview: “We’re in the [...]
The Mayo Clinic: A Social Media Powerhouse
Friday, March 5th, 2010TweetFew providers worldwide enjoy the stellar reputation that Mayo Clinic has established. What’s more, Mayo is plenty busy, and it certainly doesn’t NEED patients. Therefore, you’d probably expect Mayo to be extremely conservative in its approach to marketing and publicity, especially with regards to high risk social media like Facebook, Twitter, YouTube and blogs. Well, [...]
Social media empowers consumers – including your patients
Thursday, February 4th, 2010TweetAt the end of the movie Terminator, a Mexican boy says, “Viene la tormenta.” Sarah Connor asks the gas station attendant what he means, and he explains, “There’s a storm coming.” The fact that patients can leave comments about their doctors or health care organizations on rating sites has been talked about to death, and [...]