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The Mayo Clinic: A Social Media Powerhouse

Friday, March 5th, 2010

Few providers worldwide enjoy the stellar reputation that Mayo Clinic has established.
What’s more, Mayo is plenty busy, and it certainly doesn’t NEED patients.
Therefore, you’d probably expect Mayo to be extremely conservative in its approach to marketing and publicity, especially with regards to high risk social media like Facebook, Twitter, YouTube and blogs.
Well, you’d be wrong. [...]

Are Doctors Duty-Bound to Embrace Social Media?

Monday, March 1st, 2010

I came across an intriguing blog post today entitled, “Are Physicians Obligated to Participate in Social Media?”
Now to be honest, my gut reaction was, “Oh great, another run-of-the-mill marketer thinks social media is for EVERYONE. Probably looking to drum up business from doctors. I wonder if he has ever MET any doctors.”
Thankfully I was wrong. [...]

Use Video To Build Relationships With Referring Doctors – Cheap

Wednesday, February 17th, 2010

I saw an article today about a hospital in Akron, OH, that does video webcasts. http://www.medcitynews.com/index.php/2009/12/interactive-media-helps-akron-childrens-hospital-get-out-the-message/
I expect to see more of efforts like these, because they are great exposure for hospitals.
However, there may be an even bigger benefit that no one is talking about yet – video webcasts are be a great, low cost way [...]

Medical Marketing “On The Cheap” Can Be Hazardous To Your Health

Thursday, January 28th, 2010

I am as frugal as the next guy, but in competitive markets, doing things on the cheap is not only ill advised, it can be downright dangerous.
A doctor called us the other day, saying that he wants to expand into a new line of business, despite entrenched competition.  Now this a really nice guy who [...]