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Archive for October, 2011

Marketing Lessons From My Favorite Neurobiology Professor

Tuesday, October 4th, 2011

As Associate Dean of Neurobiology at University of California, Irvine, my good friend Dr. Michael Leon knows a great deal about how the brain works. What’s more, he is as fascinated with marketing’s impact on human behavior as I am. After a long, fun conversation the other day about taking smart marketing risks, he sent […]