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Archive for June, 2011

Have Your Previous Marketing Failures Left You Too Afraid to Try Again?

Thursday, June 30th, 2011

I had a call today with a prospective client that followed a theme I have heard at least one hundred times before. Essentially, he and his colleagues said they have “been burned” with their previous marketing efforts and are now “gun shy.” He was understandably very reticent to do anything. He summarized, “I spent a […]