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Archive for May, 2011

Medical Advertising Lessons From Daniel Boone

Saturday, May 7th, 2011

TweetLet’s be honest, some doctors (and executives) are  so risk averse that they are simply not cut out for external advertising. When we are worried about a potential client, we work extra hard to confirm if they have realistic expectations. Not everyone passes. As an extreme example, I once had someone ask for a guarantee [...]