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Archive for February, 2011

Healthcare Marketing is a World of Specialists

Monday, February 28th, 2011

Are you setting up your marketing person (or department) to fail? Almost every day we hear from a frustrated provider-based marketer whose boss thinks she should be an expert at every imaginable marketing task. The problem is that marketing – just like medicine – is a world made up of specialists. For example, our firm […]

New Instructional Video Series About Creating Healthcare Videos

Wednesday, February 16th, 2011

The use of video in healthcare marketing is exploding these days for two reasons. First, production is getting easier and costs are declining. Second, doctors, hospitals and healthcare corporations want to post video on their websites, in their social media efforts and in their general marketing programs. As a result, my firm created a 6-part […]