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Archive for September, 2010

Healthcare Marketing Costs Time or Money. (Or both.) You Choose.

Thursday, September 23rd, 2010

I am flying home from the Society for Healthcare Strategy and Market Development (SHSMD) conference as I write this, and one of the many conversations I had in Chicago is particularly relevant to our readers. This particular hospital’s Director of Marketing has spent a lot of money on branding this year, with virtually no impact […]