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Archive for September, 2010

Healthcare Marketing Costs Time or Money. (Or both.) You Choose.

Thursday, September 23rd, 2010

TweetI am flying home from the Society for Healthcare Strategy and Market Development (SHSMD) conference as I write this, and one of the many conversations I had in Chicago is particularly relevant to our readers. This particular hospital’s Director of Marketing has spent a lot of money on branding this year, with virtually no impact [...]