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Feed« Your Competitors Are Rooting for You to Stay on the Sidelines. | Main | About the public’s skepticism toward modern healthcare »
Savvy healthcare advertiser’s true confession
By Stewart Gandolf | May 26, 2010
Quick note – Just got an email from a client that absolutely is consistent with the spirit of my past two posts. I have taken out the specifics to keep it anonymous.
“I talked with the President of a big competitor this week and he said on behalf of his company, ‘We don’t believe in marketing.’ I was a little speechless, particularly because he couldn’t understand why our program was so successful, while his had been a disaster. Go figure. Anyway, I am happy he doesn’t believe.”
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