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Archive for May, 2010

Savvy healthcare advertiser’s true confession

Wednesday, May 26th, 2010

Quick note – Just got an email from a client that absolutely is consistent with the spirit of my past two posts. I have taken out the specifics to keep it anonymous. “I talked with the President of a big competitor this week and he said on behalf of his company, ‘We don’t believe in […]

Your Competitors Are Rooting for You to Stay on the Sidelines.

Friday, May 7th, 2010

I know competition is not a topic for polite conversation in health care, but I thought I would follow up my last blog post with a true story. Awhile back I was contacted by the leader of a large group who was alarmed about an aggressive new competitor who had appeared on the scene.  Like […]