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Archive for March, 2010

NY Times: In Health Bill, Obama Attacks Wealth Inequality

Thursday, March 25th, 2010

I will be writing a lot about health care reform in the near future, but for now, I thought I would share a great article from the NY Times, “In Health Bill, Obama Attacks Wealth Inequality.” Essentially, the article argues that “Beyond the health reform’s effect on the medical system, it is the centerpiece of […]

Should YOU have a Facebook Fan Page?

Saturday, March 20th, 2010

Ironically, on “The Brady Bunch,” Jan’s most famous quote stems from a scene where she felt jealous that her older sister was getting all the positive attention. “Marcia! Marcia! Marcia!” These days, more than a few people are saying in exasperation, “Facebook! Facebook! Facebook!” At the same time, lots healthcare professionals and doctors are very […]

Make things fun for people and they’ll do what you want more often

Tuesday, March 16th, 2010

Liked this video and related site by Volkswagen. Practical application is, making things easy for consumers is critical, but making them fun can do even better. http://www.thefuntheory.com/piano-staircase

Mayo Clinic Interview Reveals Secrets to Social Media Success

Friday, March 12th, 2010

To follow up my last post, Mayo Clinic: Social Media Powerhouse, I asked Lee Aase, Manager, Syndication and Social Media for an interview. Thankfully, he graciously accepted. Here are some of the terrific secrets that Lee was willing to share with you, my readers. Take Little Steps and Make Big Progress Over Time I started […]

The Mayo Clinic: A Social Media Powerhouse

Friday, March 5th, 2010

Few providers worldwide enjoy the stellar reputation that Mayo Clinic has established. What’s more, Mayo is plenty busy, and it certainly doesn’t NEED patients. Therefore, you’d probably expect Mayo to be extremely conservative in its approach to marketing and publicity, especially with regards to high risk social media like Facebook, Twitter, YouTube and blogs. Well, […]

Are Doctors Duty-Bound to Embrace Social Media?

Monday, March 1st, 2010

I came across an intriguing blog post today entitled, “Are Physicians Obligated to Participate in Social Media?” Now to be honest, my gut reaction was, “Oh great, another run-of-the-mill marketer thinks social media is for EVERYONE. Probably looking to drum up business from doctors. I wonder if he has ever MET any doctors.” Thankfully I […]