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Use Video To Build Relationships With Referring Doctors – Cheap
By Stewart Gandolf | February 17, 2010
I saw an article today about a hospital in Akron, OH, that does video webcasts. http://www.medcitynews.com/index.php/2009/12/interactive-media-helps-akron-childrens-hospital-get-out-the-message/
I expect to see more of efforts like these, because they are great exposure for hospitals.
However, there may be an even bigger benefit that no one is talking about yet – video webcasts are be a great, low cost way to build relationships with referring doctors.
After all, you can make your doctors a “star for the day,” and the experience is sure to make their dinner conversation at home.
The costs for informal webcasts can be minimal, though there will be time and effort involved.
Once you’ve conducted the interview, you could also provide the video to the doctors for use on their own site.
We’ll be doing these kinds of things for our clients in the near future.
Anyway, it is a cool idea.
Topics: Healthcare Marketing, Medical Marketing | No Comments »
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