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Archive for February, 2010

Young Professional Standing on the Street With a Sign – Looking for Job

Tuesday, February 23rd, 2010

Of course the economy is improving. That’s why this guy is standing on the street with a sign http://work.freedomblogging.com/.

Facebook for Medical Practices and Hospitals

Monday, February 22nd, 2010

I will write more in depth on the topic of Facebook for providers, but for now some of my quick answers may surprise you. 1. Not everyone should try to have a Facebook Page – even though almost every marketer on the planet says they should 2. Don’t do it if you are solely doing […]

Use Video To Build Relationships With Referring Doctors – Cheap

Wednesday, February 17th, 2010

I saw an article today about a hospital in Akron, OH, that does video webcasts. http://www.medcitynews.com/index.php/2009/12/interactive-media-helps-akron-childrens-hospital-get-out-the-message/ I expect to see more of efforts like these, because they are great exposure for hospitals. However, there may be an even bigger benefit that no one is talking about yet – video webcasts are be a great, low […]

Angry Hospital Residents Take Dispute Online, Questioning Care At Their Facility

Wednesday, February 17th, 2010

There’s nowhere to hide in these days of social media. Based upon this article http://bit.ly/75uT0i, and the referenced website http://www.examinebarnabas.org/about/, it sounds like this is an inner city Medicaid hospital. Big surprise here, the place sounds like a patient factory, rather than a place for care. In the old days, bored, indifferent hospital staffs were […]

Speed dating pairs doctors and patients

Friday, February 12th, 2010

(Note: This post was updated on the evening of Feb 22.) Saw an intriguing article from the AMA recently about a Texas Hospital who started a speed dating service between docs and patients. I was so surprised they were able to get the doctors to go along with the idea (it must have felt unseemly […]

Healthcare Marketing Video and the Web

Thursday, February 11th, 2010

We are going to do a series of articles about video and the web soon, but in the meantime, this basic article is good. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100211/FREE/100219986/1085/FREE

Hope this isn’t your patient

Thursday, February 11th, 2010

This email joke was just forwarded to me. It is both funny and a sad commentary on how patients view our health care system. A sweet grandmother telephoned St. Anywhere Hospital. She timidly asked, “Is it possible to speak to someone who can tell me how a patient is doing?” The operator said, “I’ll be […]

Social media empowers consumers – including your patients

Thursday, February 4th, 2010

At the end of the movie Terminator, a Mexican boy says, “Viene la tormenta.” Sarah Connor asks the gas station attendant what he means, and he explains, “There’s a storm coming.” The fact that patients can leave comments about their doctors or health care organizations on rating sites has been talked about to death, and […]