Recent Posts



Archive for February, 2010

Young Professional Standing on the Street With a Sign – Looking for Job

Tuesday, February 23rd, 2010

Of course the economy is improving. That’s why this guy is standing on the street with a sign

Facebook for Medical Practices and Hospitals

Monday, February 22nd, 2010

I will write more in depth on the topic of Facebook for providers, but for now some of my quick answers may surprise you. 1. Not everyone should try to have a Facebook Page – even though almost every marketer on the planet says they should 2. Don’t do it if you are solely doing […]

Use Video To Build Relationships With Referring Doctors – Cheap

Wednesday, February 17th, 2010

I saw an article today about a hospital in Akron, OH, that does video webcasts. I expect to see more of efforts like these, because they are great exposure for hospitals. However, there may be an even bigger benefit that no one is talking about yet – video webcasts are be a great, low […]

Angry Hospital Residents Take Dispute Online, Questioning Care At Their Facility

Wednesday, February 17th, 2010

There’s nowhere to hide in these days of social media. Based upon this article, and the referenced website, it sounds like this is an inner city Medicaid hospital. Big surprise here, the place sounds like a patient factory, rather than a place for care. In the old days, bored, indifferent hospital staffs were […]

Speed dating pairs doctors and patients

Friday, February 12th, 2010

(Note: This post was updated on the evening of Feb 22.) Saw an intriguing article from the AMA recently about a Texas Hospital who started a speed dating service between docs and patients. I was so surprised they were able to get the doctors to go along with the idea (it must have felt unseemly […]

Healthcare Marketing Video and the Web

Thursday, February 11th, 2010

We are going to do a series of articles about video and the web soon, but in the meantime, this basic article is good.

Hope this isn’t your patient

Thursday, February 11th, 2010

This email joke was just forwarded to me. It is both funny and a sad commentary on how patients view our health care system. A sweet grandmother telephoned St. Anywhere Hospital. She timidly asked, “Is it possible to speak to someone who can tell me how a patient is doing?” The operator said, “I’ll be […]

Social media empowers consumers – including your patients

Thursday, February 4th, 2010

At the end of the movie Terminator, a Mexican boy says, “Viene la tormenta.” Sarah Connor asks the gas station attendant what he means, and he explains, “There’s a storm coming.” The fact that patients can leave comments about their doctors or health care organizations on rating sites has been talked about to death, and […]