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Have Providers Finally Given Up Passively Waiting For Recovery?
By Stewart Gandolf | January 16, 2010
I am a partner in a medical advertising agency, and something very intriguing has happened for us during the first two weeks of this year….
Our inquiry rate from doctors, hospitals, manufacturers and other potential health care clients has tripled over what we are used to.
Now, we expect a small bump due to New Years resolutions, and we’ve also made a few tweaks to our marketing efforts.
But I think the real cause of this explosion of interest is that doctors and health care organizations have finally given up on passively waiting for the recession to end.
For two years, I have exhorted readers, audiences and prospective clients to continue marketing despite the recession. Now, apparently, at least some people are fed up with waiting.
I want to make an important distinction here.
I didn’t say that our prospective clients are excited about the recovery we are alleged to be in the middle of. In fact, quite the opposite.
Out of the dozens of inquiries my partner and I have been fielding lately, not one person has mentioned any evidence of a recovery in his or her business. (I wrote in recent post about how I often get laughter from doctors and healthcare professionals whenever I mention our “recovery.”)
Which by the way, don’t even get me started. On January 14, CNBC reported that, “Retail sales unexpectedly fell in December, leaving 2009 with the biggest yearly drop on record.” What’s more, the same article reported unemployment was up. Again.
Yet the stock market that same day saw gains. Clearly there is a disconnect between Wall Street and Main Street. (Note: the economists I follow say it will take years before we see good economic times again.)
In any event, true to American spirit, at least some people appear to be dusting themselves off and taking matters into their own hands. They realize that hope is not a strategy, and waiting for things to get better could take a really long time.
Topics: Medical Marketing | 1 Comment »
One Response to “Have Providers Finally Given Up Passively Waiting For Recovery?”
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January 21st, 2010 at 7:08 am
I and my colleagues have noticed a significant uptick in activity. Perhaps it’s too soon to judge whether this is a trend or the result of New Year’s resolutions. Surely it is welcome. But I also happen to believe you’re right. Many have come to the sudden realization that hope is not a strategy.
Having said that, I still hope this new-found focus continues for everyone. Who wants to re-experience 2009? Raise your hands!