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Healthcare Recession Survey Results
By Stewart Gandolf | October 5, 2009
On my last post I mentioned that recent audiences I have spoken to were exceedingly skeptical about the possibility of an impending economic recovery. So, I decided to poll doctors and corporate people on a larger scale. To elicit response, I posted the survey in many relevant places on the Internet and also sent about 35,000 emails. Given the emotion that I have witnessed first hand, I was surprised that less than 100 people took the time to complete our mini survey.
Still, I promised to share the results, so while they are far from scientific, here is what the data said as of this morning. (I have since closed the survey.)
1. Do you think the US is currently in a recession?
91% yes
9% unsure
0% no
2. How much is your business suffering as a result of the recession?
42% a lot
52% a little
6% not at all
3. Do you agree with Ben Bernanke that the recession is nearly over?
61% no
21% not sure
18% yes
Usually when we do similar surveys, many hundreds of people respond. So I am guessing that most people simply feel confused and/or are paralyzed by what is – or is not – happening.
The stock market of course is not the economy, but everyone forgets that. Up today, we all feel good. Down today, we all feel scared.
I’ll post shortly about what this recession means to your marketing efforts.
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