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Archive for September, 2009

Doctors Overwhelmingly Skeptical About Recovery

Monday, September 28th, 2009

I don’t know what your experience is, but the doctors I speak with are overwhelmingly skeptical about the possibility of an impending “economic recovery.” Let me explain: Because I am a partner in a health care marketing company, I give lots of speeches to health care professionals at venues nationwide, and I also speak with […]

Losing Your Identity As You Grow Larger? How To Shape Your Brand Essence.

Wednesday, September 2nd, 2009

Does this dilemma sound familiar to you? I just spoke with a prospective client whose business has more than quadrupled in recent years, and even the leadership and staff are confused as to what the business stands for. Funny thing, while leaders are sometimes able to keep the mission and identity of their companies strong […]


Tuesday, September 1st, 2009